If we started to add shipping costs and somebody in Argentina is willing to pay $40 shipping as they cannot get the product locally that would distort the value of the item. Shipping and tax are ancillary costs that you know about and that are based on your location (Zillow does not add your realtor costs, lawyer fees or real estate taxes for that reason). And to be fair we would otherwise also have to add the costs of fuel and other costs associated with car ownership if somebody drives to Target to buy a Pop. And even if we did add sales tax it wouldn’t work – if you live in Arab, Georgia the local sales tax is 16% while there are places like Alaska where sales tax is under 2%.

This is a confusing topic for me, as well. If someone agrees to buy a POP at $20 with free shipping, then — to them — it’s worth $20. That’s how much they are willing to pay. That’s the value to them. If on the other hand the cost is $20 plus $8 shipping, then the person has to decide if that POP is worth $28 to them. If not, no sale … or an offer is made at a lower cost to bring the total cost within that $20 value. So they put in an offer and buy it for $12 plus $8 shipping. That’s the $20 the buyer says it’s worth to them. But YOU say the value is only $12. Overall value in your guide drops. I truly believe that the shipping costs should be considered when estimating the total value of that POP.

We would generally not use that as a Price Point. Please report if you see any. We cannot do the total sale of the item as we do not know it (also the buyer might be in Australia with no local supply and willing to pay $40 shipping from the US).

Totally! Squad Members already have the ability to add what we call Retail Price to every item (and we might open that up to Premium members as it seems not hard to do and should be uncontentious). The SRP / Retail Price should almost always be the first Price Point (sometimes there are models that come to market early or pre-orders).